Archive for December, 2013

Why Do People Spend So Much Time on Facebook?

Thursday, December 5th, 2013

I thought about giving a bunch of stats on how much time people spend on Facebook, how many pages people look at, how many friends they have.  But then I thought to myself “The amount of time is staggering, who needs to see those numbers again?” Rather than griping and sniping about people being distracted or not getting their work done BECAUSE of Facebook – I say this with tongue in cheek, as humans we CHOOSE to use Facebook as a distraction.

Distraction

From work, from life – to work, to life.  Facebook has it all.  People we LOVE  we can connect to and laugh with because we are stressed or worried. Or to gripe about “that guy” that just stole our lunch again out of the company fridge or “that guy” has left his lunch IN the company fridge TOO LONG.  You can see it all on Facebook and the numbers I am not citing here prove it but you know it all ready, you do it, I do it, we all do it.

What Does This Mean?

Advertisers know about you because Facebook asks you certain questions and tracks your every move so they can make money based on your habits.  Yes. The ads you see are based on this behavior.  AND if you have a business, perhaps this is an option where you should advertise. But what does it REALLY mean in the grand scheme of things?

Connection, Caring, Love, Laughter

We all love to do the things that make us happy and often times we even love to do the things that don’t make us happy. The RUSH of it all, make us mad, fire us up, we cannot get enough of it.  Or if you are me, I cannot get enough of seeing it happen on someone else’s wall, I watch until I cannot take it anymore.  But I do it.  A distraction.  Also someone posts that their dog died, their child is sick, I reach out in support, share comfort. Makes me feel like I am doing something that matters to someone.

We Are Human

If you participate in “Buy Local” then you probably go to some stores with owners that you know.  Or people in your neighborhood at home or work that you would like to know.  Maybe you know them on Facebook, maybe not.  If the store  has stuff you like, you may go there but I find myself going to places because it is the people I like.  I like them, their stories they are part of my life.  I like the connection. I want the connection, don’t you?

Same Old Story Same Ole Song and Dance

I have written several times about using Social Media in addition to cultivating friendships and business relationships.  Not instead of “people to people” connection.  A dirtbag in real life often is a dirtbag on Facebook, it may be harder to spot but eventually the real person is revealed.  It comes down to being a member of the human race, reaching out and wanting connection.  OR DISCONNECTION.  Real life is blowing up and you can run to Facebook for help and support.

But let’s not forget we are people first and not technology.  Besides computers hug funny.