After I wrote this post for my Daily Rant Blog, I figured it may belong here too. So I am posting it in two blogs, because it is important.
Over the past few months I have heard some pretty crazy stuff. I have had people get frustrated, sound fearful and make bizarre claims about social media, as if it is the demise of the universe as we know it.
Maybe… talk to me in 10 years, maybe sooner.
Here are a few random comments and I will keep it to 3:
- Social Media is “narcissistic.”
- “I don’t want to become like people I know and be on Facebook all day.”
- “Twitter freaks me out, I am afraid of it.”
Social Media can help you attain your goals:
- Help YOU navigate the vast expanse of information on the internet that increases ten fold every day.
- Help YOU find people that think like you and share with them – most of them you may never meet.
- Help YOU get your own message out in your voice and on your terms – most often for the cost of little of your time.
Does any of this sound so bad?
Social Media is hardly the Anti-Christ, destroyer of all we know as reasonable today, but it may be the transformer or catalyst that moves us into a next level of how we receive and PARTICIPATE in delivering information.
Here are some other truths:
Social Media allows just about anybody to have an opinion, type it into a computer and let the world see it. Like it or not.
Traditionally, we were SPOKEN TO, fed or preached to… a writer from our newspaper, a reporter from a TV or radio station, someone that told us the NEWS.
Only sometimes from their perspective, it was really opinion, based on the reporters “take on things.” It’s amazing how many few GREAT, true journalists were in my life, but even they had to rely on information from others and had to translate it.
If you are my age, you have memories before the 24 hour news cycle of cable TV and pressures related to get stories to the listening public – sometimes before checking facts, making sure that the information is accurate.
What social media does is, it invites YOU to participate. For example: Did you see a tornado and take a quick amateur video of it? Did you go to an event that no traditional media reporters was able to attend, but you were there with your camera?
And how about your own business?
You know it best.
You know YOU best.
Social Media helps you control your message and support other marketing/advertising you may be doing, your website, your promotions, it answers the questions the customers ask “Why should I spend my ‘hard earned’ at your company, on your product?” You get to ask what is important to your customer YOURSELF and answer those questions DIRECTLY and be in control.
It isn’t narcissistic, it is reality. Yeah you get to “toot your own horn” and what is wrong with that? If you don’t believe in yourself and what you do, then why bother? Your passion is hard to translate expecting others to do it for you in your way also takes time and energy – why not use that time and energy to make the tools of social media work for YOU!