Where are we going?
A while ago I wrote a post for the Sephone blog that discussed goals and various social media platforms that are free to use. There is no right or wrong goal but of course some are better than others and they have to be yours.
When I first set up my Twitter account, it was February of 2008. My goal at that time was to learn what this “thing” did because as we all know NOW it was part of the revolution in marketing that changed how people pass information around and keep in touch with one another.
Since then, how people behaved on Twitter, how they said things, (shortened URL’s, for example) became the norm of the Twitterverse. Also how you can stuff the most info into 140 characters and how many external applications that can help those of us that work in this business can use and how we mixed and matched other platforms and used Twitter to spread the word.
Having a Goal is Important
It is easy to get lost in all the nitty gritty details and lose site of what you are trying to accomplish. When I hear someone say, “I don’t need to know what you had for breakfast.” I want to scream. Since everything is so automated these days, scheduling tweets/posts, etc. it is easy to think that there is a live person on the other end of that message and there may not be. Or there isn’t one right now when you read it or is there?
Examples of my Twitter Goals:
- My Front Page News: Learn about things that I need to know that I wouldn’t be able to find by myself.
- Share information that I find interesting or helpful.
- Keep myself and my company “Top of Mind” with people I know personally and those I may have never met.
- Get smiles – as a virtual worker my face to face dialogue is somewhat limited, Twitter makes me feel like I am actually talking to people instead of myself (or my dogs!)
Twitter Works for Me
I am not known for my patience. Short bursts of information with a link to “More” is perfect. I have my phone handy I can see it there easily, or on my ipad or laptop. If I have a friend or client that has asked me a question about something I can easily pass it on. Also my clients and the media can too, if they tweet.
“Knickers in a Knot”
One of my favorite Canadian friends said once, “Don’t get your knickers in a knot” about some lofty goal that reminds you of your last nightmare strategic planning session. Just write it down for yourself, perhaps put it in your profile to let followers know how they can help you or for them to know how you can help them.
And TWEET – have fun with it. Find people to follow and give them something to look at when they decide if they want to follow you!
Me? I am @ladyotrout or @sephone. See you in the Twittersphere!