A lot of what I do each day isn’t seen by everyone at once. But then i am pretty sure that is that same for all of us in one way or another. When you are in the Marketing, Public Relations or Social Media fields, there is a certain “roll with the punches” attitude that comes with the territory. But there are certain things that I try really hard to do each day (even weekends) before that day gets away from me.
Challenge One: Time?
Most of my “sleuth” work begins before many people are just rolling out of bed. (This excludes my early morning radio and TV friends). I am a light sleeper so often I wake up in the middle of the night and rather that lie in bed with my head spinning of what I could be doing, I get up. Usually grab a water and start reading blogs or collecting information for future content needs.
I also check in of Facebook and LinkedIn and see who I haven’t been in contact for a while (many of my “friends” are business contacts) and see how they are doing. Since so many people are of the thinking that, “Since I posted it on Facebook, everyone knows about it.” But the algorithm that Facebook uses for news feeds there is nothing further from the truth. Since I have recently crested 1,000″ friends” I have realized that many of those I haven’t contacted in a while aren’t in there. Lesson: Don’t expect Facebook to make sure you see every post you wished that you saw.
I check in on Twitter, always a helpful source for content that people share as well as what people are doing or what is going on around town/state/region. I follow a lot of folks that are really “plugged in” and don’t mind sharing what they know. Twitter is an easy and relatively quick way to get into the groove of things. I share, reply to folks and “retweet” as well.
I check Google+ and sometimes depending on what I have seen on Facebook or Twitter I may post a link there and comment on others information. I am finding I am using G+ more and more as I develop my circles and share with potential and existing clients the information that I find.
Challenge Two: Early Morning Meetings
I serve on community Boards as well as attend breakfast networking functions, some as early as 7:00am. After my middle of the night “work session” I often go back to bed for a few hours but this is impossible on a morning when I have to be up, showered and out the door. After the meeting or breakfast is over I find wireless someplace and if I couldn’t get through my “TO DO” list in the wee hours then I finish it up then. Check my multitude of emails. And sometimes this includes “the old fashioned” type of communication, writing real notes by hand or calling folks for a bit of “one on one.”
There it is in a nutshell. I try hard to make sure I stay connected with folks, that is the most favorite part of my job. The “virtual” part of my job has evolved over the years and having somewhat of a routine is really important to me. When no one is standing in your office doorway asking you for something makes this routine important to making sure my network is still MY NETWORK.